The Spacious Tarot: Facebook Ads 5.66 Return On Ad Spend
Discover how we used Facebook & Instagram ads to consistently achieve +5 return on ad spend for this tarot card e-commerce business from the U.S.A.
Industry
Tarot cards
Tools Used
Facebook ads
Instagram ads
Region
Based in the U.S.A,
with a U.S.A target market
Results
0
Average Facebook Ads ROAS
It seems like we need to scale up production if we continue advertising at this rate - which is awesome! And we're working on doing that now.
Annie Ruygt
Founder - The Spacious Tarot
Here Is What You’re Going To Learn In This Case Study
Why having a long-term, community-first approach is the closest thing to a superpower your business can have.
Why limiting your product stock and doing limited edition product drops can be a huge driver of conversions and allow for premium pricing.
Why having a content generation and distribution system helps you find high converting creatives for your ads.
"We had wonderful results, we can't wait to work with Rocket on our next product drops"
Annie Ruygt
Founder - The Spacious Tarot
Background
The Tarot team started this business out of passion, and they built it by creating and nurturing a community of tarot reading enthusiasts. The “community first” approach is a longer term strategy that many business owners don’t have the patience for, but it almost always sets a business up for long-term success in general, and that was exactly the case with The Spacious Tarot.
The organic approach also put the business in a great position to start and get immediate success with paid ads. This is because they developed great products to fill a need of their own, and as it turns out, many other people too. By collaborating with their community, they developed a differentiation in the market through their loyal following, basically removing all competition, and using this social proof to continue to grow a highly engaged community that would sustain and grow the business.
The Tarot team were great at making products people loved, serving their community, and at making interesting content, but they weren’t advertising savvy, so they had zero technical advertising tools set up.
After some discussion, we audited their business, implemented all the technical stuff (installed all the pixels, set up Google Analytics etc) & began creating and executing their first ever paid ads strategy.
Read on to see how it all played out…
During our initial conversations, we asked the Tarot team what problems they wanted us to solve for them. Here’s what they said:
- Help us triple our sales.
- Create & optimize a paid ads strategy, including creatives, copy, & conversion optimization.
- Consult & implement all technical advertising elements.
We loved having the opportunity to start from zero (in terms of paid ads), with a brand that already had a loyal following, & a proven product. We agreed to set everything up from scratch, dig deeper into the status quo and the unit economics of the business, then create a paid ads strategy to get The Spacious Tarot to where they wanted to go in terms of their revenue from paid ads.
Rocket would then manage the paid ads system, and help The Spacious Tarot reach their milestones as quickly as possible.
Goals
Achieve a %300 increase in sales.
Develop & execute a Facebook & Instagram ads strategy.
Achieve revenue traction from paid ads, then scale the campaigns profitably.
Working with Rocket is FANTASTIC! So fantastic, actually, that we are selling out and we had to order more, much sooner than we planned on.
Annie Ruygt
Founder - TheSpaciousTarot.com
Challenges
Challenge 1
Tarot’s main challenge arose due to their main strength. Doing things organically. This means they had very little data to work with, and didn’t really have any customer journeys set up.
Challenge 2
For brands that haven’t yet validated they can profitably sell their product on any of the main ad platforms (we call this product/channel fit), we usually recommend our FB & IG Ads Rocket Launcher Course. We typically advise achieving product/channel fit before outsourcing your advertising, as it can be very expensive, & often leads to frustration on both ends. In Tarot’s case we made an exception because the potential was obvious, and the Tarot team had the perfect business mindset, i.e community first.
Challenge 3
Limited Stock: Because the Tarot team didn’t expect such great results from their paid ads, we sold all their inventory within a few months. We could have sold way more, but due to stock limitations, we aimed for consistent sales at the lowest possible CPA instead of aggressive scale. Meanwhile the Tarot team worked to optimize their inventory management.
The takeaway here is…… having an engaged community that you grow through organic methods & nurture with great content is one of the best ways to validate a business, & set your business up for long term success.
But, data acquisition is vital for understanding customer behaviour and is so valuable when running paid ads. If The Spacious Tarot had set up their tracking pixels at the start, they would have acquired so much valuable data, and almost certainly would have seen even more awesome returns from their paid ads.
The other thing is, they didn’t have a great website, or slick email marketing, or use influencers etc. They had a great product, and a desire to engage with their audience, and it got them to an amazing place. It just goes to show that advertising / marketing is not the hero. The real hero is the offer, the advertising is just the sidekick.
Solutions
Solution 1
Facebook & Instagram Paid Ads Strategy
This is all about setting the fundamentals up, and having a strategic approach towards testing, learning & improving. Campaign structure and an effective testing methodology are the keys to making big improvements fast, particularly for businesses that start from scratch. Thanks to our proven processes for achieving revenue traction from paid ads, we were able to minimize the time required for learning which ads worked best for each audience, and achieve great results, fast!
Solution 2
Facebook’s Artificial Intelligence
Our team is not really into tarot reading, but this project is another great example why you don’t have to be an expert in every industry to be successful. Using timeless advertising principles, knowing the ins and outs of Facebook ads, and using the best strategies & tactics to leverage Facebook’s artificial intelligence are the necessary skills from a paid ads perspective. For this case, we decided to use dynamic creatives for our testing and leverage the Power5 strategy to get truly awesome results.
Solution 3
Effective Collaboration
This is a crucial element to success. The Tarot team helped us execute our conversion optimizations by creating different offers, optimizing the website and working on marketing materials that helped achieve their goals. Because the Tarot team cared so much about making our partnership work, they acted quickly on our recommendations, and together we made the project a huge success.
Best Performing Ads
Below are the best performing ads, measured by ROAS:
If you’d like to learn more about how to analyze ads & make yours convert better, feel free to
send us a message here.
Thank you for all your help Rocket team!
Annie Ruygt
Founder - The Spacious Tarot
Takeaways
Takeaway 1
The Spacious Tarot team had a great mindset around serving their community & they collaborated so effectively with us because they really cared. This is crucial to success when outsourcing your advertising to an external team. For us, when we look at the most successful projects we have worked on, this is the common thread, effective collaboration.
Takeaway 2
If you’re passionate about what you’re selling, you’re in a great position to achieve success. This seems to be because improving your product or service, your understanding of your audience, crafting offers, and creating content comes much more naturally.
Takeaway 3
Strategies that leverage Facebook’s artificial intelligence are still performing strong, despite massive changes in how consumer data is used in advertising. Follow our blog to stay up to date on Facebook’s tracking and attribution changes.
4.8 out of 5 You Say It Best...
The results are in. Our clients report more conversions, more customer lifetime value, and more bottom-line profit.
Thank you for all of your help Rocket team, we’ve sold at least a couple thousand which is amazing for preorders. So grateful. Ended up going #1 for cookbooks in Canada, and the #2 book sold in the country, then #2 for all cookbooks in the US, and cracked the top 100 books sold. Wowww. Huge part of this were the emails and landing page. I had so many replies to the emails. Hopefully can keep the momentum going, but I am floored by the service you provide and the results. You guys delivered way above my expectations. I really am so grateful. 
Working with Rocket is FANTASTIC! So fantastic, actually, that we are selling out and we had to order more, much sooner than we planned on. It seems like we need to scale up production if we continue advertising at this rate - which is awesome! And we're working on doing that now. Thank you for all your help Rocket team! 
We have been working with Rocket since 2020. I highly recommend working with Rocket Conversions if you want an expert digital ads team to help you grow. Lars and his team guides us in marketing initiatives and develops excellent strategies to increase our return on investment. The guys at Rocket are also excellent at listening to our feedback, collaborating with us and responding quickly. It’s a pleasure working with Lars, Steve & the Rocket team. Great strategies, great ads, great results.
Working with Rocket is excellent. Lead price has come way down, and feedback from the sales team is the leads are very good, having a lot of good conversations, and definitely getting buyers with money on the phone. The lead quality in general has been very very good. I've had no complaints from my sales teams, all saying that the leads have been of a high standard, bringing a lot of prospects who are buyers, and in the market looking for property to invest or buy for their own use. So thank you very much for your efforts in sorting the audiences. Working with Rocket is brilliant because we really nailed down a number of solutions to problems I felt we were having with our lead gen, and my team and I have a lot of confidence to move forward with our next developments. We had our highest sales months on record while working with the Rocket guys, which was a build-up from the start of all the work we do together, so massive thank you there.
Rocket Conversions was the right choice for us for three reasons: Number 1: Mastery. These guys know the art & science of both business & marketing, and are never, ever afraid to step back, look at the big picture and do whatever it takes - a tweak or a reinvention - to get results. Number 2: Unexpected services. Consultation on copywriting, design, marketing strategy, but also on business fundamentals. All offered with a smile and well-executed. Number 3: Incredibly reasonable rates. You may find cheaper firms, but you won't find a better return on your social media advertising dollar. Most recommended. 
We sought out Rocket Conversions to help us identify opportunities in our paid social ads, optimize our ad content and provide direction for a long term strategy. The team was quick to test and define exactly what we needed to do to strengthen our execution and increase our ROAS. Overall a very pleasant experience working with Rocket as the team was very professional, attentive and communicative throughout the whole process!
We got in touch with Rocket Conversions to help with our ad campaigns, and Steve and his team have been great to work with from the start. They’ve been transparent, punctual and efficient in the way they work, and we’re seeing some great results. I look forward to continuing working with them.
Steve and the Rocket team came at the best possible time! After wasting almost $30k on companies that promised but never delivered, I was at my wits end! He came highly recommended from a friend, I must say given my past experience I was skeptical, but then I met Steve :). Not only did he know exactly how to identify my problems but he gave me the solutions and a step by step plan to fix them. He gave me loads of value upfront so I knew I was in good hands! I'm happy to say I consider Steve and Rocket not only my marketing wizards/saviours but also good friends now too! Rocket took the reins, fixed our issues and in less than 2 weeks we were getting not only high-quality leads, but also more than we knew what to do with!! We now have a team of 6 sales reps and are helping to line Zuckerberg's pockets with $30k every month + and growing fast. Thanks again to Steve and the Rocket team!
Steve and his team entered our project at the right moment! We had no direction with our brand strategy, our conversion focused marketing, our customer retention, and many other elements of our business. The Rocket team came in and provided the direction and execution we needed, and they continue to support us in getting the pieces together with a clear and systematic marketing and operational methodology. For me, Steve and the Rocket team are diamonds in the rough, the right partner if you want to strategically grow now, and long-term. Their expertise and solutions far exceeded our expectations. Overall, they give us the confidence to tackle the marketing challenges we are facing on our journey to disrupt the market with our solution.
As a new fashion brand, we were trying to work our way through with no results for a long time, until we found Steve and the team. Working with the Rocket team has been a most pleasant experience! Their dedication and passion for helping businesses grow really shines through in their unrivaled customer support and attentiveness to the specific needs of our business. We look forward to a long lasting and prosperous relationship!
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