The Liposuction Institute: 77.5% Increase In Leads
Discover how we used Facebook & Instagram to drive a huge increase in leads.
Industry
Cosmetics / healthcare
Tools Used
Facebook & Instagram ads
Region
Based in Auckland, New Zealand,
with a target market within 40km radius of the city
Results
0 %
Increase in monthly leads
0 %
Increase in email database growth
0 %
Increase in reach & awareness
0 %
Increase in average monthly engagement
"Rocket's ad campaigns have brought in a steadily growing stream of leads and have definitely been worth it for us!"
Andrew Goedeke
Marketing Director - The Liposuction Institute New Zealand
Background
The Liposuction Institute New Zealand offers a unique approach to liposuction, combining the treatment with a unique wellness and enhanced recovery program.
For us, it was clearly a great business, with an excellent team, and a unique offering. The only thing was, their Facebook & Instagram ads just weren’t delivering results.
So after some discussion, we agreed to do an ad account audit to identify the key weaknesses & opportunities in their campaigns. Here’s what we found:
- The ad account set-up was far from optimal: pixel events weren’t activated & they had several brands all bunched into one ad account, meaning Facebook’s AI couldn’t optimize and use the data effectively.
- They had been setting the wrong campaign objectives.
- There was no effective ad testing strategy or system in place.
These problems are all too common with the local service businesses we see & consult, and they always lead to missed opportunities for revenue if not fixed quickly.
Goals
Figure out the status quo by identifying the causes, effects, weakness & opportunities in their overall marketing structure.
Create an effective system that enables us to produce new content & test new ads/audience quickly.
Set advertising goals based on the unit economics of the business, and then build a strategy to get us there.
Ultimately, and as soon as possible, generate a consistent volume of qualified leads for the business.
"I needed help utilizing Facebook and Instagram ads. I had run some basic ads myself but wanted to take them to the next level with target audiences and more creative ads. This is where Rocket Conversions came in"
Andrew Goedeke
Marketing Director - The Liposuction Institute New Zealand
Challenges
Challenge 1
Understanding whether a conversion campaign or a lead generation campaign would deliver better results. It’s always a balancing act between quality and quantity of leads.
For most of our other lead gen clients, the lead generation objective delivers better results for the bottom line of the business.
Challenge 2
Get leads fast & find a work-around for effective, good quality ad content until we could create better content.
Unfortunately, Facebook’s advertising restrictions were working against us. Before/After pictures, which would have been great to show the results of the services, are forbidden by Facebook. We had to figure out a way around this.
Challenge 3
With a geographic restriction down to a radius of 40km around Auckland, we found 1.3 million people fit our customer profile. It’s a rather small target market in the grand scheme of things, but this is a typical problem for local service-based businesses.
Challenge 4
New Ad Account. No pixel data history. No data for Facebook to work with.
This presented all kinds of problems, especially when we had to get results as fast as possible. But again, this is a typical problem we see with local service-based businesses.
The takeaway here is….. really understanding your challenges is super important if you want to give yourself a higher chance of success. Some businesses think the challenge is just “we need more leads”, when in truth, the challenges go much deeper into the business itself.
So always look holistically to find the real challenges. If you want help figuring this stuff out, just contact here.
Solutions
Solution 1
Audit & Strategy
First off, we audited their entire marketing structure, their offerings, the economics of the business, the goals of the business, and of course their ideal customer profile. The data points from this audit painted a clear picture of where the business was at, and allowed us to build a strategy that would take the business up a few levels.
Solution 2
Facebook & Instagram Paid Ads Management
- Guide the team on creating video content for our ads in a storytelling format.
- Launch our initial campaigns with lead gen ads, as they hadn’t been tested before, and we wanted to learn if they perform better than conversion campaigns. On the one hand, with conversion campaigns, we can deliver more info to interested people because they can browse the website content. The fact people have to manually fill out the form increases the lead quality as only people who have a serious interest will make that effort. On the other hand though, by using the Facebook lead form, we can capture many more leads because users can easily submit their info with just a couple of clicks inside Facebook.
- Focus on improving the ad copy to better communicate why our service is the best solution for our potential customer. This means we tested many different types of copy, learning what doesn’t work, and of course, what does.
Best Ads
Below are the best performing ads, measured by the volume of conversions delivered.
If you’d like to learn more about how to analyze ads & make yours convert better, feel free to
send us a message here
4.8 out of 5 You Say It Best...
The results are in. Our clients report more conversions, more customer lifetime value, and more bottom-line profit.
Thank you for all of your help Rocket team, we’ve sold at least a couple thousand which is amazing for preorders. So grateful. Ended up going #1 for cookbooks in Canada, and the #2 book sold in the country, then #2 for all cookbooks in the US, and cracked the top 100 books sold. Wowww. Huge part of this were the emails and landing page. I had so many replies to the emails. Hopefully can keep the momentum going, but I am floored by the service you provide and the results. You guys delivered way above my expectations. I really am so grateful. 
Working with Rocket is FANTASTIC! So fantastic, actually, that we are selling out and we had to order more, much sooner than we planned on. It seems like we need to scale up production if we continue advertising at this rate - which is awesome! And we're working on doing that now. Thank you for all your help Rocket team! 
We have been working with Rocket since 2020. I highly recommend working with Rocket Conversions if you want an expert digital ads team to help you grow. Lars and his team guides us in marketing initiatives and develops excellent strategies to increase our return on investment. The guys at Rocket are also excellent at listening to our feedback, collaborating with us and responding quickly. It’s a pleasure working with Lars, Steve & the Rocket team. Great strategies, great ads, great results.
Working with Rocket is excellent. Lead price has come way down, and feedback from the sales team is the leads are very good, having a lot of good conversations, and definitely getting buyers with money on the phone. The lead quality in general has been very very good. I've had no complaints from my sales teams, all saying that the leads have been of a high standard, bringing a lot of prospects who are buyers, and in the market looking for property to invest or buy for their own use. So thank you very much for your efforts in sorting the audiences. Working with Rocket is brilliant because we really nailed down a number of solutions to problems I felt we were having with our lead gen, and my team and I have a lot of confidence to move forward with our next developments. We had our highest sales months on record while working with the Rocket guys, which was a build-up from the start of all the work we do together, so massive thank you there.
Rocket Conversions was the right choice for us for three reasons: Number 1: Mastery. These guys know the art & science of both business & marketing, and are never, ever afraid to step back, look at the big picture and do whatever it takes - a tweak or a reinvention - to get results. Number 2: Unexpected services. Consultation on copywriting, design, marketing strategy, but also on business fundamentals. All offered with a smile and well-executed. Number 3: Incredibly reasonable rates. You may find cheaper firms, but you won't find a better return on your social media advertising dollar. Most recommended. 
We sought out Rocket Conversions to help us identify opportunities in our paid social ads, optimize our ad content and provide direction for a long term strategy. The team was quick to test and define exactly what we needed to do to strengthen our execution and increase our ROAS. Overall a very pleasant experience working with Rocket as the team was very professional, attentive and communicative throughout the whole process!
We got in touch with Rocket Conversions to help with our ad campaigns, and Steve and his team have been great to work with from the start. They’ve been transparent, punctual and efficient in the way they work, and we’re seeing some great results. I look forward to continuing working with them.
Steve and the Rocket team came at the best possible time! After wasting almost $30k on companies that promised but never delivered, I was at my wits end! He came highly recommended from a friend, I must say given my past experience I was skeptical, but then I met Steve :). Not only did he know exactly how to identify my problems but he gave me the solutions and a step by step plan to fix them. He gave me loads of value upfront so I knew I was in good hands! I'm happy to say I consider Steve and Rocket not only my marketing wizards/saviours but also good friends now too! Rocket took the reins, fixed our issues and in less than 2 weeks we were getting not only high-quality leads, but also more than we knew what to do with!! We now have a team of 6 sales reps and are helping to line Zuckerberg's pockets with $30k every month + and growing fast. Thanks again to Steve and the Rocket team!
Steve and his team entered our project at the right moment! We had no direction with our brand strategy, our conversion focused marketing, our customer retention, and many other elements of our business. The Rocket team came in and provided the direction and execution we needed, and they continue to support us in getting the pieces together with a clear and systematic marketing and operational methodology. For me, Steve and the Rocket team are diamonds in the rough, the right partner if you want to strategically grow now, and long-term. Their expertise and solutions far exceeded our expectations. Overall, they give us the confidence to tackle the marketing challenges we are facing on our journey to disrupt the market with our solution.
As a new fashion brand, we were trying to work our way through with no results for a long time, until we found Steve and the team. Working with the Rocket team has been a most pleasant experience! Their dedication and passion for helping businesses grow really shines through in their unrivaled customer support and attentiveness to the specific needs of our business. We look forward to a long lasting and prosperous relationship!
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