Senior’s First Canada: Scaled From 0 to 6000 Leads Per Month
Discover how we used Facebook ads and Clickfunnels to validate and grow this Canadian startup.
Industry
Healthcare hardware
Tools Used
Facebook ads
Clickfunnels
Zapier
Region
Based in Toronto, Canada,
with a domestic target market
Results
+ 0
Leads per month.
$ 0
Cost Per Lead
"Rocket took the reins, fixed our issues and in less than 2 weeks we were getting not only high-quality leads, but also more than we knew what to do with!! We now have a team of 6 sales reps and are helping to line Zuckerberg's pockets with $30k every month + and growing fast. Thanks again to Steve and the Rocket team!"
Dirk Frankenne
Co-Founder - Senior's First Canada
Background
Senior’s First Canada made it their mission to put their personal emergency response systems (PERS) in as many Canadian seniors’ hands as possible, to prevent tragic falls and other incidents from happening.
For us, this was the kind of mission we love because of the potential to have a huge impact on thousands of lives, but we had to overcome the major challenges that come with starting up a new business.
During our initial conversations, we asked Senior’s First Canada what problems they wanted us to solve for them. Here’s what they said:
- Get the company set up online with a website / lead funnel / social media / initial branding and content / and a paid advertising system.
- Run effective Facebook ad campaigns that send quality traffic to the landing page.
- Get leads for less than $10.
Senior’s First was starting from zero. No digital presence, no brand, and no real data. We agreed to create a strategy to get their digital presence off the ground and to get traction with their lead funnel & advertising.
Rocket would then take care of the funnel design/creation, 3rd party integrations, initial branding & content, as well as setting up the paid ads system so we could validate the startup as quickly as possible.
Goals
Create an initial logo, set up the social media pages, ad accounts + tracking pixels, and create initial content for the social media pages.
Create a funnel to capture leads and set up the integration / automations via Zapier & Close.io, to enable the Senior’s First Canada team to convert the leads.
Within one month, generate up to 50 leads per day, with a cost per lead of $10, and a cost per sale of $50.
Within 3 months, be consistently scaling ad spend under $10 cost per lead and $50 cost per sale.
"Steve and the Rocket team came at the best possible time! After wasting almost $30k on companies that promised but never delivered, I was at my wits end! He came highly recommended from a friend, I must say given my past experience I was sceptical, but then I met Steve :). Not only did the Rocket team know exactly how to identify my problems (way too high lead cost, unreliable lead flow, low-quality leads, etc...) but they gave me the solutions and a step by step plan to fix them."
Dirk Frankenne
Co-Founder - Senior's First Canada
Challenges
Challenge 1
Senior’s First Canada was starting up from scratch. No digital presence. Completely fresh ad account with no data, and just had so many business elements that needed to be strategized and built.
Challenge 2
The Rocket team had never worked in this space before, and we are far from the target audience demographics in terms of age.
Challenge 3
During Covid-19, Facebook was going crazy with disapproving ads and shutting down ad accounts. To make it even worse, they also had very slow response and support times to fix these issues.
The takeaway here is…… there will always be huge challenges. There’ll never be a perfect time to start a project like this. If you have a great offer, and if you want help getting your business off the ground, just contact us here.
Solutions
Solution 1
Marketing Audit / Competitor Research & Strategy
First off, we researched their market and their competitor’s digital presence, funnels, and offerings. We were able to get a clear picture of what was working in the market from what the most successful players were doing, and this allowed us to build a strategy that would get Senior’s First Canada off the ground & set them up for long-term success.
Solution 2
Initial branding, digital presence & lead funnel
We created initial brand elements and got the social pages going with some educational posts. We then set up their ad accounts along with tracking pixels, and built the lead funnel on Clickfunnels.
Solution 3
Facebook Paid Ads Management
- Started with a small budget engagement campaign to build up social proof and page quality score on the Facebook page with some quality content posts.
- Started running lead generation campaigns to the Clickfunnels page and set up an effective campaign testing strategy for cold & remarketing campaigns.
- Set up A/B tests both in Facebook and in Clickfunnels to maximize performance.
- We found winning ad creatives quickly and could use our advanced scaling techniques for fast scaling.
Takeaways
Takeaway 1
Never stop testing: we hit the target of a CPL below $10 with our very first campaign. However, further testing allowed us to get this below $5. So, never just accept results. Keep testing to improve even further.
Takeaway 2
Having credible 3rd party affiliations (and mentioning them in the ads) can take performance to the next level.
Takeaway 3
Branded ad creatives vs. non-branded ones -> non-branded ones performed best in this case. Facebook users prefer native content. Here’s a great article to read if you want to dig deeper.
Takeaway 4
Illustrations vs. Lifestyle pictures: Illustrations performed better here, as they stood out more and grabbed people’s attention.
Takeaway 5
Long form copy vs short copy -> Shorter ad copy outperformed long-form copy.
4.8 out of 5 You Say It Best...
The results are in. Our clients report more conversions, more customer lifetime value, and more bottom-line profit.
Thank you for all of your help Rocket team, we’ve sold at least a couple thousand which is amazing for preorders. So grateful. Ended up going #1 for cookbooks in Canada, and the #2 book sold in the country, then #2 for all cookbooks in the US, and cracked the top 100 books sold. Wowww. Huge part of this were the emails and landing page. I had so many replies to the emails. Hopefully can keep the momentum going, but I am floored by the service you provide and the results. You guys delivered way above my expectations. I really am so grateful. 
Working with Rocket is FANTASTIC! So fantastic, actually, that we are selling out and we had to order more, much sooner than we planned on. It seems like we need to scale up production if we continue advertising at this rate - which is awesome! And we're working on doing that now. Thank you for all your help Rocket team! 
We have been working with Rocket since 2020. I highly recommend working with Rocket Conversions if you want an expert digital ads team to help you grow. Lars and his team guides us in marketing initiatives and develops excellent strategies to increase our return on investment. The guys at Rocket are also excellent at listening to our feedback, collaborating with us and responding quickly. It’s a pleasure working with Lars, Steve & the Rocket team. Great strategies, great ads, great results.
Working with Rocket is excellent. Lead price has come way down, and feedback from the sales team is the leads are very good, having a lot of good conversations, and definitely getting buyers with money on the phone. The lead quality in general has been very very good. I've had no complaints from my sales teams, all saying that the leads have been of a high standard, bringing a lot of prospects who are buyers, and in the market looking for property to invest or buy for their own use. So thank you very much for your efforts in sorting the audiences. Working with Rocket is brilliant because we really nailed down a number of solutions to problems I felt we were having with our lead gen, and my team and I have a lot of confidence to move forward with our next developments. We had our highest sales months on record while working with the Rocket guys, which was a build-up from the start of all the work we do together, so massive thank you there.
Rocket Conversions was the right choice for us for three reasons: Number 1: Mastery. These guys know the art & science of both business & marketing, and are never, ever afraid to step back, look at the big picture and do whatever it takes - a tweak or a reinvention - to get results. Number 2: Unexpected services. Consultation on copywriting, design, marketing strategy, but also on business fundamentals. All offered with a smile and well-executed. Number 3: Incredibly reasonable rates. You may find cheaper firms, but you won't find a better return on your social media advertising dollar. Most recommended. 
We sought out Rocket Conversions to help us identify opportunities in our paid social ads, optimize our ad content and provide direction for a long term strategy. The team was quick to test and define exactly what we needed to do to strengthen our execution and increase our ROAS. Overall a very pleasant experience working with Rocket as the team was very professional, attentive and communicative throughout the whole process!
We got in touch with Rocket Conversions to help with our ad campaigns, and Steve and his team have been great to work with from the start. They’ve been transparent, punctual and efficient in the way they work, and we’re seeing some great results. I look forward to continuing working with them.
Steve and the Rocket team came at the best possible time! After wasting almost $30k on companies that promised but never delivered, I was at my wits end! He came highly recommended from a friend, I must say given my past experience I was skeptical, but then I met Steve :). Not only did he know exactly how to identify my problems but he gave me the solutions and a step by step plan to fix them. He gave me loads of value upfront so I knew I was in good hands! I'm happy to say I consider Steve and Rocket not only my marketing wizards/saviours but also good friends now too! Rocket took the reins, fixed our issues and in less than 2 weeks we were getting not only high-quality leads, but also more than we knew what to do with!! We now have a team of 6 sales reps and are helping to line Zuckerberg's pockets with $30k every month + and growing fast. Thanks again to Steve and the Rocket team!
Steve and his team entered our project at the right moment! We had no direction with our brand strategy, our conversion focused marketing, our customer retention, and many other elements of our business. The Rocket team came in and provided the direction and execution we needed, and they continue to support us in getting the pieces together with a clear and systematic marketing and operational methodology. For me, Steve and the Rocket team are diamonds in the rough, the right partner if you want to strategically grow now, and long-term. Their expertise and solutions far exceeded our expectations. Overall, they give us the confidence to tackle the marketing challenges we are facing on our journey to disrupt the market with our solution.
As a new fashion brand, we were trying to work our way through with no results for a long time, until we found Steve and the team. Working with the Rocket team has been a most pleasant experience! Their dedication and passion for helping businesses grow really shines through in their unrivaled customer support and attentiveness to the specific needs of our business. We look forward to a long lasting and prosperous relationship!
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