Aeyde.com: 8.15 Return on Ad Spend
Discover how we used Facebook / Instagram ads & email marketing to skyrocket Aeyde’s ROAS.
Industry
Women’s fashion / apparel
Tools Used
Facebook & Instagram ads
Klaviyo
Madgicx
Region
Based in Germany,
with a global target market
Results
0
Return on ad spend (ROAS)
0 %
Increase in conversion value
0 %
Scale ad spend profitably
0 %
Increase in sales
0 %
Increase in reach
"The team was quick to test and define exactly what we needed to do to strengthen our execution and increase our ROAS."
Hester Ludwig
Marketing Director - aeyde.com
Here Is What You’re Going To Learn In This Case Study
Why ad optimization / automation tools like Madgicx are awesome, but can lead to plateaus if you don’t do manual work.
Why your business needs a testing strategy for cold & re-marketing campaigns to get the most conversions from your ad spend.
Why it’s so valuable to use influencers/creators for content creation that can be used all across your online presence, in your ads, social pages, email marketing etc.
"I love how the guys showed me the process and steps we would go through, before we even started working together. This gave me certainty that they knew what they were doing, and they proved to be extremely process driven & professional."
Hester Ludwig
Marketing Director - aeyde.com
Background
Aeyde is a digital first, direct-to-consumer brand defining a new era of luxury fashion. Based in the heart of Berlin, all their products are manufactured by family-owned factories in Italy.
For us, Aeyde is an incredible brand, with a highly talented team, and exceptional products. The only thing was, they weren’t getting the most out of their advertising.
During our initial conversations, we asked Aeyde what problems they wanted us to solve for them. Here’s what they said:
- Audience targeting strategy – help refine our targeting in all our primary markets.
- Content strategy – help us determine the content we should be showing our audiences.
- Timing – how often should we be refreshing the audiences and the ads?
- Tapping into new audiences – where should we be looking for audiences lookalikes?
- Increasing conversions! Of course.
Problem 1 is all too common, problem 2 was a spectacular opportunity. Both problems combined gave us the chance to have a huge impact on revenue & brand growth quickly.
Goals
Identifiy new opportunities by reviewing the ad account & overall marketing structure, and then developing a strategy to solve aeyde’s marketing problems.
Execute the recommendations & steps laid out in the strategy, set up tests to obtain feedback directly from the market so we could make further data-driven decisions.
"We sought out Rocket Conversions to help us identify opportunities in our paid social ads, optimize our ad content and provide direction for a long term strategy."
Hester Ludwig
Marketing Director - aeyde.com
Challenges
Challenge 1
Aeyde runs two promotions per year, making it hard to create urgency & compete against other offers out there. On one hand this is good, because it’s dangerous to train your audience to wait for promotions. On the other hand, promotions done strategically can be an excellent way to increase new customer acquisition & conversions.
Challenge 2
Balancing the ad spend budget between running tests and getting great results at the same time. Often, a lot of the tests don’t deliver bottom-line results (this is a good thing, it means you learn what doesn’t work), thus allocating too much budget on testing can hurt the bottom line in the short run.
Challenge 3
Most of Aeyde’s budget was allocated to their remarketing campaigns. The unbalanced allocation of ad spend away from cold audiences and towards remarketing audiences was not healthy, and without a change, the ad frequency would go through the roof causing performance to drop significantly. We needed to rebalance this so the cold audience campaigns would feed the remarketing campaigns properly.
The takeaway here is…… these challenges can affect every type of business. Learning how to strategically set up your promotions, how to generate content that your audience loves, and how best to strategize your entire marketing operation are all massively important to the success of most companies.
So, do the work to figure these out because you can only “wing” them for so long until everything breaks. If you want help figuring this stuff out, just contact us here.
Solutions
Solution 1
Audit & Strategy
First off, we audited their entire marketing structure, their offerings, the economics of the business, the goals of the business, and of course their ideal customer profile. The data points from this audit painted a clear picture of where the business was at, and allowed us to build a strategy that would solve the current problems, & set Aeyde up for long-term success.
Solution 2
Facebook & Instagram Paid Ads Management
- Set up an effective campaign testing strategy for the cold & remarketing campaigns.
- Integrate Facebook, Instagram & Klaviyo to deliver more data to improve results.
- Strategically focus on Influencer marketing and having more user generated content produced.
- Leverage dynamic ads via the Power5 strategy.
- Manually work in the campaigns instead of using the automation tool. This would give us the following benefits: • Make optimizations faster by looking at all KPIs along the customer journey to determine purchase intent. • New lookalike audiences instead of pre-defined audiences from the tool.
Best Ads
Below are the best performing ads, measured by the volume of conversions delivered:
If you’d like to learn more about how to analyze ads & make yours convert better, feel free to
send us a message here.
"Overall a very pleasant experience working with Rocket, as the team was very professional, attentive, and communicative throughout the whole process."
Hester Ludwig
Marketing Director - aeyde.com
4.8 out of 5 You Say It Best...
The results are in. Our clients report more conversions, more customer lifetime value, and more bottom-line profit.
Thank you for all of your help Rocket team, we’ve sold at least a couple thousand which is amazing for preorders. So grateful. Ended up going #1 for cookbooks in Canada, and the #2 book sold in the country, then #2 for all cookbooks in the US, and cracked the top 100 books sold. Wowww. Huge part of this were the emails and landing page. I had so many replies to the emails. Hopefully can keep the momentum going, but I am floored by the service you provide and the results. You guys delivered way above my expectations. I really am so grateful. 
Working with Rocket is FANTASTIC! So fantastic, actually, that we are selling out and we had to order more, much sooner than we planned on. It seems like we need to scale up production if we continue advertising at this rate - which is awesome! And we're working on doing that now. Thank you for all your help Rocket team! 
We have been working with Rocket since 2020. I highly recommend working with Rocket Conversions if you want an expert digital ads team to help you grow. Lars and his team guides us in marketing initiatives and develops excellent strategies to increase our return on investment. The guys at Rocket are also excellent at listening to our feedback, collaborating with us and responding quickly. It’s a pleasure working with Lars, Steve & the Rocket team. Great strategies, great ads, great results.
Working with Rocket is excellent. Lead price has come way down, and feedback from the sales team is the leads are very good, having a lot of good conversations, and definitely getting buyers with money on the phone. The lead quality in general has been very very good. I've had no complaints from my sales teams, all saying that the leads have been of a high standard, bringing a lot of prospects who are buyers, and in the market looking for property to invest or buy for their own use. So thank you very much for your efforts in sorting the audiences. Working with Rocket is brilliant because we really nailed down a number of solutions to problems I felt we were having with our lead gen, and my team and I have a lot of confidence to move forward with our next developments. We had our highest sales months on record while working with the Rocket guys, which was a build-up from the start of all the work we do together, so massive thank you there.
Rocket Conversions was the right choice for us for three reasons: Number 1: Mastery. These guys know the art & science of both business & marketing, and are never, ever afraid to step back, look at the big picture and do whatever it takes - a tweak or a reinvention - to get results. Number 2: Unexpected services. Consultation on copywriting, design, marketing strategy, but also on business fundamentals. All offered with a smile and well-executed. Number 3: Incredibly reasonable rates. You may find cheaper firms, but you won't find a better return on your social media advertising dollar. Most recommended. 
We sought out Rocket Conversions to help us identify opportunities in our paid social ads, optimize our ad content and provide direction for a long term strategy. The team was quick to test and define exactly what we needed to do to strengthen our execution and increase our ROAS. Overall a very pleasant experience working with Rocket as the team was very professional, attentive and communicative throughout the whole process!
We got in touch with Rocket Conversions to help with our ad campaigns, and Steve and his team have been great to work with from the start. They’ve been transparent, punctual and efficient in the way they work, and we’re seeing some great results. I look forward to continuing working with them.
Steve and the Rocket team came at the best possible time! After wasting almost $30k on companies that promised but never delivered, I was at my wits end! He came highly recommended from a friend, I must say given my past experience I was skeptical, but then I met Steve :). Not only did he know exactly how to identify my problems but he gave me the solutions and a step by step plan to fix them. He gave me loads of value upfront so I knew I was in good hands! I'm happy to say I consider Steve and Rocket not only my marketing wizards/saviours but also good friends now too! Rocket took the reins, fixed our issues and in less than 2 weeks we were getting not only high-quality leads, but also more than we knew what to do with!! We now have a team of 6 sales reps and are helping to line Zuckerberg's pockets with $30k every month + and growing fast. Thanks again to Steve and the Rocket team!
Steve and his team entered our project at the right moment! We had no direction with our brand strategy, our conversion focused marketing, our customer retention, and many other elements of our business. The Rocket team came in and provided the direction and execution we needed, and they continue to support us in getting the pieces together with a clear and systematic marketing and operational methodology. For me, Steve and the Rocket team are diamonds in the rough, the right partner if you want to strategically grow now, and long-term. Their expertise and solutions far exceeded our expectations. Overall, they give us the confidence to tackle the marketing challenges we are facing on our journey to disrupt the market with our solution.
As a new fashion brand, we were trying to work our way through with no results for a long time, until we found Steve and the team. Working with the Rocket team has been a most pleasant experience! Their dedication and passion for helping businesses grow really shines through in their unrivaled customer support and attentiveness to the specific needs of our business. We look forward to a long lasting and prosperous relationship!
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